Do you have anything with blueberries?
From bakeshops to school lunch lines, from supermarkets to restaurants, consumers of all ages are asking this same question. Part of the reason is all the good news about blueberries and health. Consumers see blueberries as a value-added ingredient because they are linked to heart health, anti-aging properties, cancer prevention, improved eyesight and better memory.
Give us natural.
Consumers like the fact that blueberries are a natural ingredient, nothing added, no preservatives. They can be used whole, diced, fresh or dried, freeze-dried, as purée, concentrate or juice. "Healthy is trendy." New and innovative products are always being built on blueberries: ice cream cones with blueberry bits; blueberry salsas and sauces paired with nontraditional seasonings like tarragon and cider vinegar; blueberry barbecue sauce; blueberry computer pills; a pancake mix with dried blueberries; and of course health bars and sweets.
The kids are always asking for something new.
Because children react favorably to blue food, savvy food producers are always on the lookout for ways to add a little blue to ice creams, cookies, toppings, sauces, even savory foods. Blueberries are a natural, appealing and healthy way to add fun and color.
What’s this about blueberries and love affairs?
According to a study by the Eiseman Center for Color Information and Training, color is very influential in food and everywhere else. Their results stated that "In our studies, blue remains the favorite color. Consumers have a love affair with blue. It’s the No. 1 color in Europe, Asia and North America."
Five-a-Day keeps the doctors away.
The Produce for Better Health Foundation’s "Five-a-Day the Color Way" lists blueberries in the Blue/Purple category of fruits and vegetables that provide varying amounts of health-promoting phytochemicals such as anthocyanins and phenolics associated with antioxidant and anti-aging benefits. Boosting the level of blue/purple in a low-fat diet helps lower the risk of some cancers and may promote urinary tract health, improved memory function, and healthy aging.