Give us natural.
Consumers like the fact that blueberries are a natural ingredient, nothing added, no preservatives. They can be used whole, diced, fresh or dried, freeze-dried, as purée, concentrate or juice. "Healthy is trendy." New and innovative products are always being built on blueberries: ice cream cones with blueberry bits; blueberry salsas and sauces paired with nontraditional seasonings like tarragon and cider vinegar; blueberry barbecue sauce; blueberry computer pills; a pancake mix with dried blueberries; and of course health bars and sweets.